Cereal Partners UK (CP UK) – a joint venture between Nestlé and General Mills – has partnered with a global consortium of high profile organisations like the European Public Health Alliance and European Cancer Leagues to ramp up consumer awareness and...
Cereal Partners UK has defended its cinema advert for Nestlé Cookie Crisp breakfast cereal and the health values of the product, following a complaint claiming it encouraged an unhealthy lifestyle in children.
The Advertising Standards Authority (ASA) has ruled that Cereal Partners UK must remove two adverts that compared the nutritional value of Cheerios to croissants and Nesquik to jam on toast.
As breakfast cereal makers come under scrutiny this week following both clinical backing and criticism of their nutrition commitments, one leading manufacturer says it will stick to its strategy of providing a balanced range of products.
Ready-to-eat breakfast cereals could potentially compete for a slice of the £850m slimming industry with fresh research from the UK suggesting when eaten as a meal substitute, cereals could play a role in weight-loss.
